EDGE COMPUTING FOR RETAIL

Where your store has a million fronts

Explore edge use cases and architectures below that are transforming your industry.

How inventory management and fraud prevention works

RFID data and camera footage are analyzed in the cloud for actionable insight.

Store associate scans package using RFID scanner.

Associate takes stock of current inventory with RFID.

Associate takes stock of current inventory with RFID.

Close-up of omni-directional security camera.

Cameras monitor real-time traffic, enabling security to respond to high-alert areas and staff to take preventative measures such as restocking and markdowns.

Cameras monitor real-time traffic, enabling security to respond to high-alert areas and staff to take preventative measures such as restocking and markdowns.

Close up of UPC barcode.

POS monitors current returns and purchases.

POS monitors current returns and purchases.

Computer in stockroom showing an inventory report.

Staff receive alerts for fraud (if inventory anomaly is detected) as well as regular inventory reports.

Staff receive alerts for fraud (if inventory anomaly is detected) as well as regular inventory reports.

Potential benefits

20%

reduction in inventory shrinkage1

20%

reduction in inventory shrinkage1

35%

staff productivity gains1

35%

staff productivity gains1

The solution stack for a secure storefront

Lumen, supplemented by service and technology leaders like Cognizant and Verkada, provides the edge infrastructure you need to minimize inventory shrinkage and maximize staff productivity. See how it all comes together in the full solution stack.

Reference architecture for inventory management and fraud prevention

Based on edge best practices in the retail industry, Lumen maintains reference architecture outlining optimal delivery methods for specific technologies to fit your edge infrastructure needs, give your staff the tools to succeed and drive your retail business to the edge of efficiency.

Reference architecture for cloud computing in retail.

1McKinsey retail expert interviews, January 2022.

How enhanced customer interactions work

AR/VR enables enhanced experiences including interactive shopping.

Associate assisting customer with a tablet in a store setting.

Customer uploads a photo of their room at in-store workstation.

Customer uploads a photo of their room at in-store workstation.

Customer putting on a VR headset in store setting.

Customer uses VR for interior design–visualizing products in a virtual environment, testing out a variety of options.

Customer uses VR for interior design–visualizing products in a virtual environment, testing out a variety of options.

Customer using a VR headset and smiling in store setting.

Customer uses VR to “test drive” products like a hedge trimmer involving weight and haptics for multi-sensory experience.

Customer uses VR to “test drive” products like a hedge trimmer involving weight and haptics for multi-sensory experience.

Customer using smartphone in store setting.

Customer is more confident in product resulting in increased traffic for the home improvement store.

Customer is more confident in product resulting in increased traffic for the home improvement store.

Potential benefits

20-35+%

increase in store traffic1

20-35+%

increase in store traffic1

125%

increase in customer confidence with product usage1

125%

increase in customer confidence with product usage1

35%

improvement in understanding of product usage vs. video1

35%

improvement in understanding of product usage vs. video1

The solution stack for immersive shopping

Lumen, supplemented by service and technology leaders like Accenture and Oculus, provides the edge infrastructure you need to enhance customer experiences and confidence. See how it all comes together in the full solution stack.

Reference architecture for enhanced customer interactions

Based on edge best practices in the retail industry, Lumen maintains reference architecture outlining optimal delivery methods for specific technologies to fit your edge infrastructure needs, encourage customer loyalty and drive your retail business to the edge of customer experience.

Reference architecture for cloud computing in retail.

1McKinsey retail expert interviews, January 2022.

How contactless checkout works

Checkout is made automatic and seamless through computer vision and AI/ML.

Person pushing a shopping cart in a parking lot.

Customer walks into store and sensor at front of store recognizes shopper’s mobile phone. App has unique ID and payment information.

Customer walks into store and sensor at front of store recognizes shopper’s mobile phone. App has unique ID and payment information.

Person browsing produce in a market.

Customer browses, adding items to cart. Cameras follow customer and keep track of items.

Customer browses, adding items to cart. Cameras follow customer and keep track of items.

A store exit and window display.

Customer leaves without checking out. Sensor at store exit recognizes shopper's mobile phone and the app automatically processes the purchase.

Customer leaves without checking out. Sensor at store exit recognizes shopper's mobile phone and the app automatically processes the purchase.

Person using smartphone.

Customer gets automatic receipt sent to their mobile phone for a fast, seamless experience.

Customer gets automatic receipt sent to their mobile phone for a fast, seamless experience.

Potential benefits

5+%

revenue uplift from increased throughput1

5+%

revenue uplift from increased throughput1

1-4%

revenue uplift from inventory optimization1 (out-of-stocks)

1-4%

revenue uplift from inventory optimization1 (out-of-stocks)

5+%

staff productivity gains1

5+%

staff productivity gains1

4-5%

reduction in inventory shrinkage1

4-5%

reduction in inventory shrinkage1

The solution stack for a seamless experience

Lumen, supplemented by service and technology leaders like Deloitte and Grabango, provides the edge infrastructure you need to minimize inventory shrinkage and increase revenue. See how it all comes together in the full solution stack.

Reference architecture for contactless checkout

Based on edge best practices in the retail industry, Lumen maintains reference architecture outlining optimal delivery methods for specific technologies to fit your edge infrastructure needs, free up staff resources and drive your retail business to the edge of convenience.

Reference architecture for cloud computing in retail.

1McKinsey retail expert interviews, January 2022.

How digital signage works

Dynamic content is served up to customers in real time while shopping.

Customer holding smartphone and shopping bag next to a freezer.

Customer walks into a convenience store.

Customer walks into a convenience store.

Customer reaching into a beverage cooler.

Customer approaches digital signage which senses distance from/time near the cooler and if they open or close the door. 

Customer approaches digital signage which senses distance from/time near the cooler and if they open or close the door. 

Customer grabbing an item from a beverage cooler.

Digital sign shows localized video ads—contingent upon factors like weather, time of day, sports scores, etc. 

Digital sign shows localized video ads—contingent upon factors like weather, time of day, sports scores, etc. 

Customer holding product in front of open beverage cooler.

Customer gets tailored, dynamic information on product. Beverage company gets increased sales and brand awareness. 

Customer gets tailored, dynamic information on product. Beverage company gets increased sales and brand awareness. 

Potential benefits

2x

correlation between content and purchase behavior1

2x

correlation between content and purchase behavior1

5-10+%

sales lift for products in digital sign-based coolers2

5-10+%

sales lift for products in digital sign-based coolers2

The solution stack for dynamic signage

Lumen, supplemented by service and technology leaders like Deloitte and Cooler Screens, provides the edge infrastructure you need to adapt to purchase behavior and maximize revenue. See how it all comes together in the full solution stack.

Reference architecture for digital signage

Based on edge best practices in the retail industry, Lumen maintains reference architecture outlining optimal delivery methods for specific technologies to fit your edge infrastructure needs, enhance customer experiences and drive your retail business to the edge of success.

Reference architecture for cloud computing in retail.

1McKinsey retail expert interviews, January 2022.
2Marketing Brew, Are Cooler Screens the fridge of the future? October 2021.

How real-time personalized promotions work

Customers receive promotion content based on their in-store location and other variables.

Two people in a bicycle shop.

Customer walks into specialty retail store having previously downloaded the store mobile app to their phone.

Customer walks into specialty retail store having previously downloaded the store mobile app to their phone.

Person using a smart device in a bicycle shop.

Bluetooth beacon identifies unique customer.

Bluetooth beacon identifies unique customer.

Person viewing bicycles while holding a smart device.

Customer receives a tailored promotion in real time on their mobile phone as they shop—for example a discount on cutlery based on their recent dinnerware purchase.

Customer receives a tailored promotion in real time on their mobile phone as they shop—for example a discount on cutlery based on their recent dinnerware purchase.

Person touching a bicycle in a bicycle shop.

Customer gets deal on product they would otherwise not have found; retailer increases cart size.

Customer gets deal on product they would otherwise not have found; retailer increases cart size.

Potential benefits

20-50+%

cart size increase1

20-50+%

cart size increase1

20% YOY

growth in same-store sales1

20% YOY

growth in same-store sales1

2-3x

marketing ROI improvement1

2-3x

marketing ROI improvement1

The solution stack for effective personalization

Lumen, supplemented by service and technology leaders like IBM and Gimbal, provides the edge infrastructure you need to grow customer carts and maximize revenue. See how it all comes together in the full solution stack.

Reference architecture for personalized promotions

Based on edge best practices in the retail industry, Lumen maintains reference architecture outlining optimal delivery methods for specific technologies to fit your edge infrastructure needs, better target your merchandise and drive your retail business to the edge of personalization.

Reference architecture for cloud computing in retail.

1McKinsey retail expert interviews, January 2022.

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Contact our team to get the assistance and answers you’re looking for.

*Offer limited to configurations, systems and server use requirements including maximum data volumes set out by Lumen and maximum service value of $10,000. Offer available to qualifying business customers for new service in eligible U.S. locations. Lumen may change, cancel, or substitute offers and services, or vary them by service area at its sole discretion without notice. Credit approval and deposit may be required. Offer may not be combined with other offers. Additional restrictions, terms and conditions apply.

**Offer limited to configurations, systems and server use requirements including maximum data volumes set out by Lumen and maximum service value of $10,000. Offer available to qualifying business customers for new service in Lumen’s EMEA operating region (as determined by Lumen). Lumen may change, cancel, or substitute offers and services, or vary them by service area at its sole discretion without notice. Credit approval and deposit may be required. Offer may not be combined with other offers. Additional restrictions, terms and conditions apply.